
Chainlink on Marketing and Engaging a Passionate Community
Adelyn Zhou, CMO and Head of Marketing at Chainlink discusses how she got here, what she does, and why keeping up with the space is like “drinking from a fire hose”.
Adelyn Zhou, CMO and Head of Marketing at Chainlink discusses how she got here, what she does, and why keeping up with the space is like “drinking from a fire hose”.
Maggie Ng, Head of Marketing at Crypto.com on growing a blockchain startup, making bold moves, and creating brand awareness.
An interview with Isa Kivlighan, Digital Marketing Manager at Aave on the unique challenges of marketing in blockchain and the things she wishes she’d known before she started.
An interview with Maryam Mahjoub, Global Marketing Manager at Cardano
on how she curates her marketing efforts by not trying to be an expert in everything..
Matt Taylor, formerly Marketing at 0x on his passion for crypto, the potential of blockchain, and how marketing is a bit more nuanced than what you see in Mad Men.
Des Martin, Head of Marketing at Brave provides his take on how to market a blockchain platform, user privacy, the importance of user community, and just getting creative and figuring things out.
Xie Yingyao, Marketing Manager at Bluzelle on marketing in blockchain, what convinced her to stay, and learning to never underestimate the power of a cool t-shirt.
Jonathan Marriott, Marketing Manager at Electroneum on marketing, public sentiment, and the challenges associated with the crazy ride that is working in blockchain.
Jordan Edelstein, Chief Marketing Officer at Stellar on growth, execution, and what differentiates Stellar from other platforms.
Federico (Fede) Molina, Head of Marketing at Decentraland Foundation discusses marketing a blockchain powered virtual reality platform and the importance of giving equal importance to the data and the community.
Ricky Dodds, Communications Lead at ICON, on marketing being an ongoing process and his transition from investment banking to learning blockchain marketing on the fly.
Joao Gomes, Head of Growth at Utrust on his path into marketing, the speed at which the blockchain industry moves, and the importance of knowing how to prioritize.
Regine Haschka Helmer, Director of Market Strategy for IOTA Manager discusses becoming “IOTAnised”, her blockchain marketing strategy, and buying candy from an old witch.
NULS is the latest in a series of blockchain projects to join the Flipside Data Cooperative – a transparency initiative for partner networks to showcase their on-chain activity publicly.
Matt Law, Head of Marketing at Fetch.ai on how marketing and communicating the passion for a project helps motivate stakeholders.