An Interview with Uniris’ Head of R&D, Akshay Kumar on the use of their blockchain to improve security and facilitate payments at the Paris Olympics 2024.
Anthurine Xiang, Founding Partner and CMO at QuarkChain on how her diverse background propels her marketing efforts.
The 34 individuals presented in this report are the marketing managers who not only rose to the occasion, but launched it out of the stratosphere. Their strategies proved to increase exposure for their blockchain network on social media, which translated into growth in their company’s fundamental health data.
Adelyn Zhou, CMO and Head of Marketing at Chainlink discusses how she got here, what she does, and why keeping up with the space is like “drinking from a fire hose”.
Maggie Ng, Head of Marketing at Crypto.com on growing a blockchain startup, making bold moves, and creating brand awareness.
Des Martin, Head of Marketing at Brave provides his take on how to market a blockchain platform, user privacy, the importance of user community, and just getting creative and figuring things out.
Xie Yingyao, Marketing Manager at Bluzelle on marketing in blockchain, what convinced her to stay, and learning to never underestimate the power of a cool t-shirt.
Jonathan Marriott, Marketing Manager at Electroneum on marketing, public sentiment, and the challenges associated with the crazy ride that is working in blockchain.
Jordan Edelstein, Chief Marketing Officer at Stellar on growth, execution, and what differentiates Stellar from other platforms.
Federico (Fede) Molina, Head of Marketing at Decentraland Foundation discusses marketing a blockchain powered virtual reality platform and the importance of giving equal importance to the data and the community.
Ricky Dodds, Communications Lead at ICON, on marketing being an ongoing process and his transition from investment banking to learning blockchain marketing on the fly.
Regine Haschka Helmer, Director of Market Strategy for IOTA Manager discusses becoming “IOTAnised”, her blockchain marketing strategy, and buying candy from an old witch.
Matt Law, Head of Marketing at Fetch.ai on how marketing and communicating the passion for a project helps motivate stakeholders.
In this interview, Charles tells us about his experience building Cardano from the ground up, his vision for the launch of ‘Shelley’, his project’s focus on Africa, and the idea behind releasing a Kanye Coin.