Interviews

An interview with NY art collector Steven Abraham on the hype around non fungible tokens and the impact it’s having on the art world.

An Interview with Uniris’ Head of R&D, Akshay Kumar on the use of their blockchain to improve security and facilitate payments at the Paris Olympics 2024.

Anthurine Xiang, Founding Partner and CMO at QuarkChain on how her diverse background propels her marketing efforts.

The 34 individuals presented in this report are the marketing managers who not only rose to the occasion, but launched it out of the stratosphere. Their strategies proved to increase exposure for their blockchain network on social media, which translated into growth in their company’s fundamental health data.

Adelyn Zhou, CMO and Head of Marketing at Chainlink discusses how she got here, what she does, and why keeping up with the space is like “drinking from a fire hose”.

Maggie Ng, Head of Marketing at Crypto.com on growing a blockchain startup, making bold moves, and creating brand awareness.

An interview with Isa Kivlighan, Digital Marketing Manager at Aave on the unique challenges of marketing in blockchain and the things she wishes she’d known before she started.

An interview with Maryam Mahjoub, Global Marketing Manager at Cardano
on how she curates her marketing efforts by not trying to be an expert in everything..

Matt Taylor, formerly Marketing at 0x on his passion for crypto, the potential of blockchain, and how marketing is a bit more nuanced than what you see in Mad Men.

Des Martin, Head of Marketing at Brave provides his take on how to market a blockchain platform, user privacy, the importance of user community, and just getting creative and figuring things out.

Xie Yingyao, Marketing Manager at Bluzelle on marketing in blockchain, what convinced her to stay, and learning to never underestimate the power of a cool t-shirt.

Jonathan Marriott, Marketing Manager at Electroneum on marketing, public sentiment, and the challenges associated with the crazy ride that is working in blockchain.

Jordan Edelstein, Chief Marketing Officer at Stellar on growth, execution, and what differentiates Stellar from other platforms.

Federico (Fede) Molina, Head of Marketing at Decentraland Foundation discusses marketing a blockchain powered virtual reality platform and the importance of giving equal importance to the data and the community.

Ricky Dodds, Communications Lead at ICON, on marketing being an ongoing process and his transition from investment banking to learning blockchain marketing on the fly.

Joao Gomes, Head of Growth at Utrust on his path into marketing, the speed at which the blockchain industry moves, and the importance of knowing how to prioritize.

Regine Haschka Helmer, Director of Market Strategy for IOTA Manager discusses becoming “IOTAnised”, her blockchain marketing strategy, and buying candy from an old witch.